Video
Stories that adapt
Dynamic scenes, offers and end-cards, assembled for the moment.
THE SIGNAL ORCHESTRATION PLATFORM FOR PROGRAMMATIC ADS
Wootag Moments.
The world moves.
Your advertising should too.
Turn real-world moments into dynamic creative optimization (DCO) for video, image and audio.
Across CTV, OTT, Display, DOOH and Audio, through Google DV360 and every DSP.
Context is everything.Discover the moment engine
YOUR EXISTING STACK.
A whole new level of relevance.
THE MOMENT ENGINE
Real-world signals.
Real-time possibilities.
From a sudden downpour to a last-minute goal, connect what’s happening now to what your audience sees next.
Weather changes → creative adapts
When the forecast changes, so does your message.
Live signalWootag MomentsPersonalized creative
One connected engine. Creative assembled for the context, delivered through your programmatic platform.
THE CREATIVE, REIMAGINED
Any format. Always relevant.Image
Context in every pixel
Live signals meet product feeds in personalized display creative.
Audio
A message that resonates
Voice, music and offers, matched to location and context.
BUILT FOR EVERY ENVIRONMENT
One moment.
Every screen. Every sound.
Meet your audience wherever they are, with creative that belongs right there, right then.
OTT / Video
A little rain. A more relevant story.
Turn a real-world signal into personalized streaming creative. Scenes, offers and end-cards adapt to the moment, not just the audience.
- Dynamic VAST video creative
- Moment-based scenes and offers
- Interactive overlays & shoppable cards
3rd-party measured/Viewable/Brand safe
MOMENT ACTIVATEDIllustrative creative
Rain detected · Mumbai
00:15
The moment → A rain shower triggers a warm-coffee video with a nearby café offer.
FROM SIGNAL TO SCREEN
A moment happens.
Your campaign responds.
From live context to a relevant impression, without changing the way you buy media.
01
Detect.
Listen to live weather, sports, location and contextual signals.
02
Match.
Connect the moment with your audience and campaign rules.
03
Create.
Assemble the right video, image or audio variation.
04
Activate.
Deliver relevant creative through your existing DSP.
RELEVANCE, WITH REASSURANCE
Every moment.
Accountable by design.
Made for confident
programmatic activation.
programmatic activation.
01
Independent measurement
Understand reach, attribution and brand impact with third-party measurement support.
02
Viewability that matters
Bring visibility into your activation with viewability tracking and optimization.
03
Brand-safe by design
Activate in suitable environments, supported by brand-safety and fraud-protection controls.
CONNECTED TO YOUR ECOSYSTEM
Your platforms.
Our moment engine.
Compatible with all DSPs and SSPs. Keep your media partners. Make every activation more relevant.
Google DV360The Trade DeskAmazon DSPXandrYahoo DSPMagnitePubMaticIndex ExchangeGoogle Ad ManagerVistar MediaHivestackAnd your preferred platform
Third-party measurement & verification supportIAS · DoubleVerify · Nielsen
QUESTIONS, ANSWERED
Signal orchestration
for programmatic ads.
How Wootag Moments brings real-time DCO to Google DV360, The Trade Desk and every programmatic channel.
What is a Signal Orchestration Platform?
A Signal Orchestration Platform listens to live real-world signals — weather, live sports, time of day, location and trending events — and decides which creative variation each programmatic impression should receive. Wootag Moments orchestrates those signals into dynamic, personalized ads.
How does Wootag Moments work with programmatic advertising?
Wootag Moments detects a moment, matches it to your audience and campaign rules, assembles the right video, image or audio creative, and delivers it through the DSP you already buy media on. You keep your existing programmatic setup.
Is Wootag Moments a dynamic creative optimization (DCO) tool?
Yes. Wootag Moments brings dynamic creative optimization (DCO) to real-time moments: scenes, copy, offers and end-cards change automatically based on live context and product feeds.
Does Wootag Moments work with Google DV360 and The Trade Desk?
Yes. Wootag Moments is compatible with all major DSPs and SSPs, including Google Display & Video 360 (DV360), The Trade Desk, Amazon DSP, Xandr, Yahoo DSP, Magnite, PubMatic and Index Exchange.
Which programmatic channels does Wootag Moments support?
Moment-based creative can be activated across OTT, CTV (connected TV), programmatic display, programmatic DOOH (digital out-of-home) and programmatic audio advertising.
What ad formats can be personalized?
Video ads, image and display ads, and audio ads. Each format can adapt its message, visuals, voice or offer to the moment in real time.
How are moment-based campaigns measured and kept brand safe?
Campaigns support third-party measurement and verification partners such as IAS, DoubleVerify and Nielsen for viewability, brand safety, fraud protection, reach and attribution.
MAKE THE NEXT MOMENT YOURS
Don’t just reach people.
Meet their moment.
Watch a live signal become finished creative on screen, end to end. Bring your channels, your creative and your measurement partners — we'll show you how Moments fits the way you already buy.
- A 30-minute walk-through of the Moment Engine
- How DCO works across OTT, CTV, Display, DOOH and Audio
- Your DSP, your SSPs, your verification partners